The National Tourism Agency has planned to carry out the procedure with the object "PRODUCTION AND BROADCAST OF PROMOTIONAL VIDEOS (SPOTS) WITHIN THE FRAMEWORK OF PROMOTING AGROTURISM AND CULINARY."
In accordance with Article 7, point 1/b, of Law No. 162/2020 “On Public Procurement”, of Council of Ministers No. 1195, dated 05.08.2008 “On the purchase, development, production and co-production of programs or advertisements for broadcasting by radio and television operators or publication in the written media and for contracts, for broadcasting time, by state administration bodies” and Council of Ministers No. 298, dated 20.04.2016 “On the organization and functioning of the National Tourism Agency”, the National Tourism Agency has planned to develop the procedure with the object "Production and broadcasting of promotional videos (SPOTE) within the framework of the promotion of agrotourism and culinary arts."
SCOPE
"Production and broadcasting of promotional videos (SPOTE) within the framework of the promotion of agrotourism and culinary arts."
Implementation period: 15 (fifteen) days from the date of signing the contract.
Defined limit fund: The procedure's limit fund is in the amount 9,166,600 (nine million one hundred sixty-six thousand six hundred) lek excluding VAT.
Deadline for the submission of confirmations from the print media/specialized agency is dated 05/12/2022, ora 11:00.
Confirmations for the continuation of negotiations: Confirmations must all arrive sealed in a non-transparent envelope, on a single day, signed and stamped with the name and address of the entity and with the note: Do not open, except in cases where the bid evaluation committee is present and not before the date 05/12/2022, ora 11:00.
Otherwise, they will be rejected and returned unopened.
Therefore, you are kindly requested to submit to our Contracting Authority:
Name and address of the contracting authority
Name: National Tourism Agency
Address: “Gjergj Fishta” Boulevard, Shallvaret Building A/12, Tirana
Internet address: www.akt.gov.al
On behalf of the Commission for the follow-up of procedures with the object "Production and broadcasting of promotional videos (SPOTE) within the framework of the promotion of agrotourism and culinary arts."
The language for drafting offers is: Albanian
- TERMS OF REFERENCE
The goal of this campaign is: promoting the qualitative tourist potential of agrotourism and culinary, diversified in products and year-round offer, with the aim of establishing them in tourist spots of increased regional and international interest, with the ultimate goal of absorbing new tourists, extending their stay and having an economic impact not only in the area but throughout the country.
Description:
"Production and broadcasting of promotional videos (SPOTE) within the framework of the promotion of agrotourism and culinary arts."
Promotional videos should have a general focus on Albanian Tourism.
The spots must be produced in accordance with the most advanced standards and techniques for filming of this nature and must be suitable for the Full HD broadcast format.
Services required to be performed:
- Production of a total of 5 (five) promotional videos which should be in formats for both television broadcast and distribution on social networks. The videos should contain footage from the identified areas, including landscapes, objects, people, agrotourism activities, culinary, their characteristics, etc.
Characteristics:
- Average length 30 – 60 seconds,
- Full HD quality,
- 4K quality,
- Professional voiceover
– Broadcasting of 2 (two) spots on 2 national television channels for a period of 5-15 days, the duration of the spot not more than 30 seconds. Total broadcasts not less than 200 times in total.
– Three (3) of the other promotional videos must be suitable for distribution on social media. The Bidder must plan a distribution on social networks to achieve a minimum of 100,000 clicks for 1 (one) video, for a period of 5-15 days.
To make the above videos, the following is required in advance:
- Analysis and assessment of areas with development potential agritourism and culinary tourism, based on existing (secondary) data, as well as in-depth research of available public information.
The economic operator must perform the services defined above in function of the object "Production and broadcasting of promotional videos (SPOTE) within the framework of the promotion of agrotourism and culinary".
The operator must submit to the National Tourism Agency, the materials prepared in hard copy in two copies and one copy on CD in editable format.
- Identification and selection of areas to be promoted (e.g. well-known-visited areas, mountainous, rural and urban areas).
The operator must submit a material containing a description of the proposed areas to be promoted, where the selection of the areas to be promoted will be made in cooperation with the National Tourism Agency. The prepared service materials must be in hard copy in two copies and one copy on CD in editable format.
The spots must be produced in accordance with the most advanced standards and techniques for filming in 4K and Full HD quality.
The footage that will be recorded during the filming period must be exclusive.
The audio effects and musical effects contained in the promotional material must be specially treated for the TV Spot and possess all reserved rights of unlimited use both geographically and in terms of time.
The spots must contain the main slogan, the official Albanian tourism logo and the official tourism website Albania.al.
The EO must provide all the necessary infrastructure for the realization of the TV Spot, transportation, staff, filming permits in each of the country's tourist spots.
TV spot materials must be submitted in HD Format.
Materials adapted for broadcast must be submitted in VIDEO HD1080 format, MP4 format, DVD/USB copy.
- SPECIFIC INFORMATION AND REQUIREMENTS RELATING TO THE ECONOMIC OPERATOR
- GENERAL ADMISSION/QUALIFICATION CRITERIA
Legal documentation that must be submitted as a qualifying criterion:
- The bidder must declare that:
- a) is registered in the commercial register according to the legislation of the country where it carries out its activity, or according to special legislation in the case of a non-profit organization, has the procurement object in the field of activity, and has active status;
- b) is not in bankruptcy proceedings (active status);
- c) has not been convicted of any criminal offense, in accordance with Article 76/1 of the LPP;
ç) the person(s) acting as a member of the administrative body, director or supervisor, shareholder or partner, or who has representative, decision-making or controlling power within the Economic Operator, is not convicted or has not been convicted by a final court decision for any criminal offense, as defined in Article 76/1 of the LPP;
- d) has not been convicted by a final court decision regarding professional activity;
- dh) there are no outstanding payments of taxes and social security contributions, or it is in one of the conditions provided for in Article 76/2 of the LPP;
- e) has paid for the electricity and meets the requirements arising from the legislation in force. This information is required for Economic Operators, who operate in the territory of the Republic of Albania.
- f) is not in a conflict of interest, according to the legislation in force;
- g) has submitted an independent Bid, in accordance with the requirements of applicable legislation;
- h) carries out the activity in accordance with the requirements of the legislation in force.
If the language used in the procedure is Albanian, then foreign language documents must be accompanied by a notarized translation into Albanian.
In any case, the contracting authority has the right to carry out the necessary verifications on the authenticity of the information declared by the Economic Operator above.
- Certificate confirming the payment of all matured electricity obligations of the energy contracts held by the economic operator registered in Albania.
- Technical capacity:
- To prove financial and economic capacities, the bidding economic operator must submit a certified copy of the balance sheet for the period of 2021, declared to the relevant tax authorities.
- The bidding economic operator must have carried out, during the last three years from the date of publication of the notice, similar contracts in a value of not less than 40% of the limit fund being procured.
This will be proven by the following documents:
- For contracts with a public entity, certificates issued by the latter are required for the successful fulfillment of the contract, indicating the value, the deadline for the completion of the contract or/and tax sales invoices, completed according to the requirements of the legislation in force, indicating the dates, amounts and quantities of goods supplied.
- In the case of previous experience with the private sector, only sales tax invoices, completed according to the requirements of the legislation in force, and declared to the tax authorities, indicating the dates, amounts and quantities of goods supplied, are accepted as evidence.
- Declaration on the fulfillment of technical specifications, by which it undertakes that it has the necessary capacities to conceive, realize and ensure the broadcast of the spots.
- Key Personnel
The Economic Operator must have the key personnel necessary to implement the object of the procedure, and submit service/cooperation contracts or individual employment contracts, their CVs according to the categories defined below:
- 1 (one) Tourism Expert
- 1 (one) Director
- 1 (one) Screenwriter
- 1 (one) Operator
- The Economic Offer Form according to Annex 1.
All documents must be originals or notarized copies thereof issued no later than 3 (three) months from the date of tender opening. Cases of non-submission of a document, or of false or inaccurate documents, are considered conditions for disqualification.
The deadline for the implementation of the service will be according to the requirements of the contracting authority, starting from the signing of the contract and according to the technical specifications in the Invitation to Bid.
In its bid, the bidder must provide full contact details.
The selection of offers will be made according to points no. 7 and 12 of the Council of Ministers No. 1195 dated 05.08.2008.
- EVALUATION CRITERIA
- legal documentation submitted
- previous experience of the economic operator
- the lowest price offered by the mass media organ
The submitted legal documentation is evaluated with 30 points.
The economic operator's previous experience is assessed with 20 points.
The price offered by the mass media body/specialized agency is evaluated with 50 points.
The economic offer will be presented in lek, excluding VAT.
Bidders have the right to participate in the bid opening process, representatives or authorized persons.
Offers must be sealed in an envelope, sealed and will be submitted by company representatives officially to the National Tourism Agency, Protocol Office, before the specified time.
The Commission will not accept any bid submitted beyond the specified deadline and not in accordance with the above requirements.
This invitation to negotiations will be published on the website of the National Tourism Agency, at the following address: www.akt.gov.al
We are awaiting your confirmation for negotiation.
Short description of the contract:
- The total price of our Offer, without VAT, is: ————- [The Economic Operator shall state in figures and words];
- The total price of our Offer, with VAT, is: ————- [The Economic Operator shall state in figures and words];
| coins: ____________
In case of discrepancy between the unit price and the total, these will be adjusted in accordance with the Guidelines for Economic Operators. Prices and currencies should be in accordance with the Guidelines for Economic Operators. All items on the Services Form and execution schedule must be submitted and the price offered must be set out in the relevant Price List for the services. Services without a price will be considered as services not offered and will lead to rejection of the bid. |
Price List of Services
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| The article | Service description | amount | price per unit | Total price
per service (3 x 4X) |
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| Net price excluding VAT | ||||||
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| signing | ||||||
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