The Second Edition of the International Competition “Wanderlust in Albania – Photo & Video Reels” was presented today. The General Director of the National Tourism Agency, Zana Çela, stated in a press conference that in a growing and highly competitive global and regional market, effective tourism promotion requires creativity and innovation to attract potential tourists.
"We are constantly looking for new digital ways and tools to promote Albania as a tourist destination. After creating the TEA 360-degree guide application, which now offers information on natural destinations and cultural sites, cultural and sports events, another innovative promotion immediately came with content created by tourists, travelers themselves, a promotion that encourages all visitors or tourists to share their experiences and emotions through photos and videos created by them. Thus was born the international competition "Wonderlust in Albania" which today opens the call for its second edition, as a new way to promote Albania as a tourist destination through the most authentic storytellers - the visitors themselves", emphasized in her speech the Director of AKT, Zana Çela.
All participants in the competition can compete in 11 categories and will have 15 days to upload the best materials to the website. https://www.wanderlustinalbania.al/ , from March 21, 2025 to April 4, 2025.
A novelty of this edition is the (CGI) category, which will enable us to bring to life the history of Albania's tourism.
"By integrating digital art and animation, this competition will reach new audiences and bring a modern and colorful presentation of Albania," Çela declared.
The winners will be honored and rewarded for their extraordinary contribution to the promotion of Albania with a total of 40 special awards on April 24, 2025, at a Gala evening at the Brigades Palace.
