The Second Edition of the International Competition “Wanderlust in Albania – Photo & Video Reels” was launched today. During a press conference, Zana Çela, the General Director of the National Tourism Agency, emphasized that in our ever-evolving and competitive global tourism landscape, creativity and innovation are essential for effectively promoting our beautiful country to potential visitors.

“We’re continuously exploring new digital avenues to showcase Albania as a premier tourist destination. Following the launch of the TEA 360-degree guide application, which provides insights into our natural wonders and cultural sites, as well as events in culture and sports, we are excited to introduce another innovative promotion. This initiative allows tourists and travelers to share their unique experiences through their own photographs and videos. This is the essence behind the birth of the international competition ‘Wanderlust in Albania,’ which officially opens its call for the second edition today. We aim to promote our country through the voices of our most authentic storytellers—our visitors,” Zana Çela stated.

Participants can compete in 11 different categories and have 15 days to submit their best materials on the website https://www.wanderlustinalbania.al/, from March 21, 2025, to April 4, 2025.

This year introduces an exciting CGI category, designed to bring Albania’s historical narratives to life. By integrating digital art and animation, this competition seeks to engage new audiences while offering a vibrant, modern depiction of our country.

The winners of this competition will be honored for their outstanding contributions to promoting Albania, receiving a total of 40 special awards at a Gala event on April 24, 2025, held at the Brigades Palace.