During a presentation of the slogan "Albania All Senses" at the start of the tourist season, Minister of Tourism and Environment Mirela Kumbaro stated that this slogan will brand the image of Albania in the promotional program as the country of honor of the world's largest tourism fair, "ITB Berlin 2025".
This promotion within the framework of sustainable development will convey the country's tourism potential through nature and Albanian hospitality.
Minister Kumbaro emphasized that "Albania All Senses will be a bouquet not only in images, not only with cultural, traditional, sports events in our cities, from Tirana, the Mediterranean capital of Culture and Dialogue, to Vlora, the city of sports, but it is in a way also an invitation to all the tastes, senses and sensations that accompany a tourist, a visitor at the moment they go to a country. Therefore, "Albania All Senses" was the best slogan, which says it all. To do this, we need many partners, many collaborators, as in the case of "One Albania" which also has a sustainable business plan. Tourism generated around 4,2 billion euros for the Albanian economy in 2023. This has also aroused the interest of investors and businesses."
At this ceremony, which was also attended by the Director General of the National Tourism Agency, Zana Çela, an agreement was signed between the Ministry of Tourism and Environment and the company "One Albania" for cooperation in the promotion of tourism and the new logo of Albania's tourism.
CEO of the company "One Albania", Brano Djurovic, said that "We are all aware of the growth that tourism has experienced in the last year, becoming one of the fastest growing sectors in the country and one of the most important areas of the economy. Therefore, we are proud to present today a strategic agreement with the Ministry of Tourism and Environment, aware of the potential of Albania's destinations, that if we join forces we can achieve even more in promoting tourism activities, communities and business through technology".
Along with all the flavors of Albania's tourism, the National Calendar of Tourism, Tradition, Arts, and Sports Events through the TEA Application will guide the travels of foreign and domestic tourists with necessary events and services added near favorite vacation destinations.
