Albania presented its potential in sustainable tourism, through a high-level agenda at "ITB Berlin 2023", the world's most important tourism fair.
On March 7-9, through a well-organized program by the Ministry of Tourism and Environment, under the slogan "Albania-All you need is here", tourist offers were promoted, which aim at year-round and sustainable tourism.
On March 7, Prime Minister Edi Rama and Minister of Tourism and Environment Mirela Kumbaro were received by German Chancellor Olaf Scholz, to continue their meeting with the Secretary-General of the World Tourism Organization, Zurab Pololikashivili, at the ITB Berlin premises. The activity continued with working tables and meetings with representatives of the German tourism industry, donors, representatives of the private sector and a press conference for German media.
During these days, Albania has shown that it is attracting more and more attention from the entire sector every day, being considered one of the most sought-after undiscovered tourist destinations in Europe.
