World Travel Market (WTM) in London is one of the largest and most prestigious international tourism fairs, bringing together professionals, operators and decision-makers from around the world every year. This fair provides a unique platform for promoting tourist destinations, developing business relationships and exploring the latest trends in the global tourism industry.
In 2024, the fair hosted over 46,000 industry professionals from around the world, including high-profile visitors, exhibitors and buyers. In addition, more than 5,000 specialist buyers attended to forge business deals and partnerships, while over 34,000 pre-planned meetings were held, underlining the importance of the fair as a key hub for commercial connections in tourism.
Albania's participation in WTM enables the country to present its tourism offers to an international audience, build strategic contacts and strengthen its image in key European and global markets. Through this fair, Albanian operators have the opportunity to conclude agreements, exchange experiences with international professionals and promote Albanian destinations as attractive points for global tourists.
