The National Tourism Agency, in collaboration with the Prime Minister's Office and the Albanian Trip travel agency, organized an information tour on April 2-9, 2025, with the aim of promoting Albania as a tourist destination with rich natural attractions, aimed at an audience of young people and families looking for opportunities to get away from the routine and relax.
This fam-trip aimed to provide an authentic experience, which was quite suitable for young professionals who prefer outdoor activities and a vacation in a peaceful environment.
The group of bloggers who participated in this fam trip consisted of 5 people, who operate for an Israeli and Hebrew-speaking audience. Their followers are mainly young professionals who are interested in exploring new destinations, promoting nature activities and vacations on the coast, lakes and mountains.
Young Israeli groups are an important segment for Albanian tourism, especially after the launch of direct flights between Tel Aviv and Tirana. Israeli tourists are interested in undiscovered destinations that offer authentic experiences and opportunities for active tourism. This group is also very active on social networks and shares their experiences, influencing the promotion of nature tourism.
The Fam trip was a huge success, providing an excellent opportunity to promote Albania as an attractive tourist destination for Israeli bloggers and to connect with a new audience, oriented towards adventure and exploration. Participants had the opportunity to create quality content and share their experiences with followers, contributing to the promotion of Albania as a destination rich in nature, culture and opportunities for various activities.
The impressions were extremely positive, especially for the adventure they had in Albania. The hospitality, history, nature, cuisine, positive energy, as well as the patience and hard work of the team that was engaged, were highly appreciated by the visitors, who had a lot of experience in international travel.
