The General Director of the National Tourism Agency, Ms. Zana Çela, participated in the activity "Tourist Albania - 12-month destination", organized by MUSIAD Albania, with the participation of representatives of institutions and key stakeholders in the tourism sector.
In the panel "How to turn Albania into a 12-month destination", Ms. Çela emphasized the importance of promoting tourist destinations and events throughout the year, the role of digital tools such as the TEA application, as well as the value that the Mountain Package and the development of agrotourism bring in diversifying the tourist offer.
The Director General of the National Tourism Agency stated that sustainability is the key factor in this process where sustainable investments in infrastructure and the development of projects that respect nature and local communities make Albania a competitive and functional destination throughout the year. This activity provided an important platform for dialogue between public institutions and the private sector for the future of Albanian tourism.
