Tourism Fair Albania is one of the most important tourism events in Albania, held annually in Tirana. This fair serves as a major platform for promoting Albanian tourist destinations and for creating connections between industry actors, such as travel agencies, hotels, tour operators and institutions.
During the fair, the country's natural and cultural attractions are presented, business meetings (B2B) and discussions on the development of sustainable tourism are organized. The event attracts participants from Albania and the region, as well as international partners, contributing to increased cooperation and the promotion of Albania as an increasingly sought-after tourist destination.
Tourism Fair Albania plays a key role in strengthening the country's image in the global market and in the sustainable development of the tourism sector.
This fair took place on February 11–12, 2026 and brought together tourism professionals from over 18 countries, focusing on cooperation and sustainable development of the sector.
A central component of the event was the B2B program, organized for the fourth consecutive year in collaboration with New Deal Europe. In this framework, 40 international buyers from 18 countries participated, including high-potential markets such as the United States of America, Canada, Japan and China. In total, 813 B2B meetings were scheduled via the digital platform. www.b2balkan.com, held in a dedicated area within the fair.
During the two days of the event, 17 discussion panels were held, with around 70 expert speakers and professionals from the sector, where topics related to the development of year-round tourism, the sustainability of the sector, interregional cooperation, the promotion of destinations, technology, service standards, etc. were addressed.
The National Tourism Agency, together with the Ministry of Tourism, Culture and Sports, were the main supporter of Tourism Fair Albania, presenting itself with a modern and attractive stand conceived as a digital cube representing Albania in 4 seasons, bringing together technology, innovation and tradition, and offering a complete experience for visitors. Through this participation, the institution promoted Albania's tourism potential and strengthened cooperation with domestic and international industry actors.
