Under the new slogan “Albania All Senses”, (Albania with all sensations and tastes) Albania Tourism is presenting the unique Mediterranean beauties, the Alps, the blue beaches, the cultural and natural heritage, the UNESCO sites, in a diversified tourist offer at the world’s largest Tourism fair, ITB Berlin 2024, which is being held in the capital of Germany, on March 5-7, 2024. ITB Berlin is the most important International Travel Fair, which offers opportunities to learn about different countries and regions around the globe, and this year it comes with the motto “Transition Pioneers in Tourism and Travel”.

Representatives from the Ministry of Tourism and Environment, along with the National Tourism Agency, 26 tour operators, and leaders from seven municipalities of the cities with tourist potential, will present the magic of Albanian tourism with all its sensations, tastes and colors.
During the days of the fair, a series of high-level meetings will be held, important agreements will be signed by the Minister of Tourism and Environment, Mirela Kumbaro, to declare Albania officially “Place of Honor” (Albania – Host Country 2025) at the next ITB Fair Berlin 2025 and the agreement with the World Tourism Organization, UNWTO for the organization of the 70th regional meeting of the Commission for Europe in Tirana, this spring.

Under the auspices of the Ministry of Tourism and Environment and the National Tourism Agency, the new slogan “Albania-All Senses” and the Digital Calendar of Cultural, Tradition, and Sports Tourism Events will be introduced to attendees at the Albanian representative stand.

Additionally, tour operators and municipalities from participating cities in Albania will present Albania’s tourist offer for sustainable and four-season tourism, showcasing lesser-known natural, cultural, and protected destinations across the country, giving proper importance to the still unknown tourist attractions of Albania, natural, cultural and protected destinations throughout the territory of Albania.