The General Director of the National Tourism Agency, Ms. Zana Çela, participated today in the event “Touristic Albania – A 12-Month Destination,” organized by MÜSİAD Albania, with the participation of representatives from institutions and key stakeholders of the tourism sector.
In the panel “How can we turn Albania into a 12-month destination?”, Ms. Çela emphasized the importance of promoting tourist destinations and events throughout the entire year, the role of digital tools such as the TEA application, as well as the value brought by the Mountain Package and the development of agritourism in diversifying the tourism offer.
The General Director of the NTA stated that sustainability is the key factor in this process: sustainable investments in infrastructure and the development of projects that respect nature and local communities make Albania a competitive and functional destination all year round.
This event provided an important platform for dialogue between public institutions and the private sector regarding the future of Albanian tourism.
