Speech by AKT Director Zana Çela during the presentation of Wanderlust in Albania II

 

 

Dear media friends,

Thank you for your presence at this conference, which will present another international event to promote our tourism.

In a highly competitive global and regional market, we need effective tourism promotion that requires creativity and innovation.

The National Tourism Agency, the institution responsible for promoting tourism, especially abroad, has always explored new digital methods and approaches.

After creating the TEA application, an application that has now become a 360° digital guide, offering information on natural destinations, cultural sites, cultural and sporting events, another innovative promotion with content created by tourists and travelers themselves immediately came. So we thought of stimulating their emotions and creativity, all those who had explored throughout our tourist Albania. This promotional idea was born as a competition because we believe that only an international competition releases the emotions and creative energies of all those who have explored and enjoyed our tourist Albania. Wanderlust in Albania was born, which is actually a promotion through an authentic story, the story of the visitors themselves.

Today we announce the opening of the second edition of this competition, which, like last year, consists of 11 categories. What is new this year is that we have decided to introduce the CGI category, which allows us to explore in new, digital and innovative ways, the entire history of our tourist Albania.

This year too, the competition will include the landscape category (natural, mountainous, coastal), panoramic photos (Albanian cities, tourist villages), monuments and archaeological sites (cultural monuments, castles, amphitheaters, museums and UNESCO sites), folklore (ethnography, dance, rituals, traditions), crafts and handicrafts, agrotourism and culinary (traditional foods, guesthouses, agrotourism), TEA application events, photo reportage, etc.

 

These are the categories you can participate in:

  1. Landscapes (natural, mountainous, coastal);
  2. Panoramic photos (Albanian cities, tourist villages);
  3. Monuments and Archaeological Sites (cultural monuments, castles, amphitheaters, museums and UNESCO sites);
  4. Folklore (ethnography, dance, rituals, traditions);
  5. Crafts and Handicrafts;
  6. Agrotourism and Culinary (traditional foods, guesthouses, agrotourism);
  7. TEA app events (festivals, local parties, concerts, exhibitions, etc.);
  8. Ecotourism and Sports Tourism (flora & fauna, trails, parks, hiking, diving, mountaineering, kayaking, skydiving);
  9. Architecture (mosques, churches, medieval and urban architecture);
  10. Photo-reportage (news photos, which narrate events from everyday life);
  11. Video 3D Animation (CGI – 3D Animation).

Today we open the call for participation of all those who have explored the beauties of Albania's cultural heritage and beautiful nature over a two-year period.

From March 21st to April 4th, all those who have selected photos and video reels taken over the last two years should send them to the page https://www.wanderlustinalbania.al/.

The competition will be open for 15 days and then an international jury will select the 300 best photos and 100 best video reels. We recall that last year the competition, although open for 10 days, had a global reach, with competitors from 42 countries around the world, even from distant places like China, India, Australia, and Europe.

We think that this competition will be just as successful as the last edition.

The competition will be open for 15 days, after which the jury will select the 40 winners of the second edition of Wanderlust in Albania.

So we have many prizes to distribute. At the same time, in addition to the jury prizes, the public will also vote through social networks for their winner, the most beautiful photo or the most beautiful video reels. On April 24, 2025, through a Gala evening at the Brigade Palace, we will invite all participants and through a party we will celebrate the winners of this competition.

So dear friends wherever you are, I invite you to become part of the Wanderlust in Albania competition to be all together contributors to the promotion of Albania as a tourist destination, which has now become an authentic and attractive destination not only for the region, but also globally.

The winners will be awarded with important prizes and titles:

33 winners for 11 categories will be announced as "Contributors to the Promotion of Albania's Tourism".

4 winners will be honored with the title "Albanian Tourism Ambassadors".

Also, from the public's online voting, 3 winners will be selected and will be awarded special prizes.

I invite everyone to participate in the Wanderlust in Albania Contest. This is your opportunity to share your unique experiences and contribute to the promotion of Albania, a place where natural beauty, culture, history and adventure come together in every corner. Even in this second edition, we are convinced that the photos and video reels sent by participants and visitors from all over the globe will once again show us an unfiltered and visually documented story of our tourist Albania.

 

Thank you and we look forward to your participation!

Wanderlust in Albania

 

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