Ms. Zana Çela has been leading the National Tourism Agency (NTA) of Albania since March 2023. Under her leadership, the Agency has undertaken a new promotional approach, placing digital technology at the center of Albania's tourism marketing strategy globally.
One of its main contributions is the development and launch of TEA, an innovative digital application created by AKT. TEA serves as a personal assistant for visitors, providing up-to-date information on cultural, artistic and sporting events, as well as practical services. Through TEA, digital promotion and traditional marketing work together, reflecting a modern and integrated communication model for Albania’s tourist identity.
Professional Experience
Ms. Çela brings over 30 years of experience in arts, media and cultural tourism management, gained through leading key public institutions in these fields.
Her main achievements include:
Management Positions
During her career, she has held senior leadership positions, including:
Cultural Productions and Their Impact
Ms. Çela is the author and producer of dozens of national and international artistic productions of the highest standards. Her work has increased the visibility of Albanian culture and supported the affirmation of new talents.
These productions, realized in collaboration with renowned art and media institutions such as RTSH, Klan, Top Channel and the Opera and Ballet Theater, have been presented to audiences in Albania, Italy, Germany, Greece, Montenegro, North Macedonia, Kosovo and beyond, both in prestigious concert halls and in large open spaces.
Current Role and Vision
With her extensive managerial experience and ongoing commitment to culture and the arts, Ms. Çela has quickly become a key figure in the cultural and tourism development of Albania. As the General Director of the National Tourism Agency, she continues to promote innovation, digital transformation and global partnerships, with the aim of strengthening Albania’s position as one of the most dynamic and fastest growing tourist destinations in Europe.
