Fashion Fair Albania 2026 held the "Institutions & Industry Development" conference at the Palace of Congresses, where issues of internationalization of the Albanian fashion industry and the role of cultural events in promoting Albania in the international arena were discussed.
The Director General of the National Tourism Agency, Ms. Zana Çela, emphasized that international festivals and events are attracting more and more foreign visitors, turning Albania not only into a tourist destination for natural beauties, but also into a center that promotes fashion, art, cultural heritage and the creative industry.
"Such events are now supported as part of the national tourism strategy, as they constitute strong points of attraction and an added value for the promotion of the country. They become a reference for art, fashion, contemporary culture and cultural heritage, presenting Albania in a new dimension", — said Ms. Zana Çela, General Director of AKT.
